Journal

Notes on listing media.

Practical writing for Houston agents, hosts and designers — what works on a listing, what to prepare before shoot day, and what things actually cost.

 ·  6 min read

How Much Does Real Estate Photography Cost in Houston?

Pricing in this industry is unhelpfully vague. Here is exactly what we charge, what each package includes, and how to decide what a given listing actually needs.

 ·  6 min read

Do You Need Drone Photos for Your Houston Listing?

Aerial photography is not automatically worth it. Here is when a drone genuinely adds something to a Houston listing, when it does not, and what the airspace rules actually mean for your appointment.

 ·  5 min read

Kitchen Staging Mistakes Agents Make Before Listing Photos

The kitchen is the first room buyers judge and the one most often left half-ready. Here are the mistakes we see most on shoot day, and what to do instead.

 ·  4 min read

Why Dusk Photos Sell Houston Listings Faster

Warm windows, a deep blue sky, and a house that looks like somewhere you would want to come home to. Here is why twilight exteriors stand out on HAR, and when they are worth the extra appointment.

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